Product Classifications Essay Example | Topics and Well Written Essays - 750 words

Product Classifications - Essay Example Organizational goods are those goods that firms purchase and use them to develop a final product. It includes office products, tools, equipment or parts that go into the final product. Raw materials and agricultural products are those goods that come directly into the earth not having gone through any human modification. Consumer goods are those goods that consumers are able to purchase and utilize them. The three main product classifications are further sub-divided into smaller categories for purposes of developing good market mixes. For instance, consumer goods are subdivided into specialty goods, shopping goods and convenience goods. According to Peter and Donnelly (2011), a marketing manager can utilize a product classification scheme as an important analytical device to assist them in planning marketing programs and strategies. As noted above, product classifications are developed basing on the assumption that such products can be marketed similarly. From the developed product classifications, a marketing manager will be able to strategize on their marketing strategies to ensure that a marketing program covers products that require the same type of promotion and marketing channels. This is to say that a product classification enables a marketing manager to device a marketing mix strategy. Goods under the same classification have similar attributes that make it possible to market them using a single marketing program or strategy. This is because such goods could either be destined for the same market or undergone the same degree of processing or transformation. These classifications are therefore important in enabling a marketing manager to place products appropriately when developing marketing strategies and marketing mixes.

Reflection Paper Essay Example | Topics and Well Written Essays - 500 words - 26

Reflection Paper - Essay Example Consequently, their action may be misguided. I concur with the conclusion that love is not for amateurs. Love certainly needs persons who can differentiate it and react accordingly. It is easy for young people to confuse infatuation and romantic love. They may end up acting in an irresponsible manner in order to attract whoever they think they are in love with. The information on love is well stipulated, highlighting the different types so that people can distinguish the love they feel based on their circumstances. From this differentiation, there is no doubt that communication, being bi-lingual and avoiding the temptation to â€Å"mind-read† promotes healthy relationships. I find it particularly important for people with related feelings to communicate about it so as to avoid desperate or inappropriate ways to show it. I affirm that sex is mainly the activity taken up by many people who hope to show they love someone romantically. The adolescents stage present major difficulties to parents and educators as there are so many changes that occur in the adolescents. There is prevalent emotional instability among the adolescents. Embarking to educate them about their sexuality, the changes that they are likely to undergo and appropriate actions to take are of sheer importance. It is important that they learn about their bodies and learn to appreciate themselves the way they are. I firmly hold that a high self-esteem among the teenagers is one way to avoid participating in irresponsible sexual activities or poor social development. Certainly, the education can help them to know that sex is never a way to show love. Adolescent girls need to know this so as to avoid early pregnancies or contacting diseases that may jeopardize their futures. I agree with the deduction that parents are the chief sex educators for their children. They need to provide their children with information about their sexuality. Additionally, the fact that early experiences, attitudes,